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The author examines interactions in a forum community. Her paper focuses primarily on the negotiation of status, which is measured for example by the length of membership and the activity of the users in the communities. Using the example of the community 'The Student Room', she shows that newcomers first have to earn the right to perform certain verbal actions.
Face Work and Social Media
(2014)
On platforms such as Facebook and Twtter, on message boards, in blogs and commentaries, in short: in the Social Media, users interact as if they knew each other personally. Malicious verbal behaviour is found next to clapping and kissing emoticons, both indicative of users' relational work strategies. This book presents seventeen papers on face work in Social Media - theoretical reflections as well as corpus-based studies - thus opening the way to rethink linguistic pragmatics in computer-mediated communication.
The authors discuss how mutual criticism is expressed in the CouchSurfing community. As this community is based on mutual trust and the willingness to provide overnight accommodation in their own homes, user ratings that contain criticism and negative judgement have to be formulated in a way to avoid further conflicts and to maintain a good host image. This is why many negative evaluations contain mitigating strategies that anticipate future interactions in the community and that can be judged as face work.
In this paper, the author reflects in the terms self, identity and face. She will give (psychological) definitions of the terms self and identity and differentiate the two terms before she details the concept of face. The author will exemplify the use of face in a qualitative analysis in the Spanish online forum "Crepúsculo" (Twighlight).
The author dedicates her paper to collective attacks against absent third parties. The users, who do not know each other, construct a shared concept of the enemy which they then male fun of, attacking it collectively in the form of so-called 'flaming'. Even if the person being attacked is unaware of it, this FTA has the effect of enhancing the shared face of the group of attackers.
The paper by Beatrix Kreß provides a contrastive study of face work in German and Russian online communication. She analyses users' comments in online newspaper and comes to the conclusion that Russian debates tend to have a more direct style, whereas German users more frequently apply humour to mitigate FTAs.
