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The author shows, on the basis of Watts' model, that online communication on interaction platforms tends to be marked. Due to the media conditions, utterances can be misunderstood or ambigious. This often leads to a discussion about how a post is to be interpreted and about a third party who may also be reading - a potential FTA. To counteract this, verbal, paraverbal an non-verbal strategies aim at marking the posts through multiple codes by means of their user profile, with their avatar, signature, etc. - options many platforms provide and thus support such behaviour.
On platforms such as Facebook and Twitter, on message boards, in blogs and commentaries, in short: in the Social Media, users interact as if they knew each other personally. Malicious verbal behaviour is found next to clapping and kissing emoticons, both indicative of users' relational work strategies. This book presents seventeen papers on face work in Social Media – theoretical reflections as well as corpus-based studies – thus opening the way to rethink linguistic pragmatics in computer-mediated communication.
Face Work and Social Media
(2014)
On platforms such as Facebook and Twtter, on message boards, in blogs and commentaries, in short: in the Social Media, users interact as if they knew each other personally. Malicious verbal behaviour is found next to clapping and kissing emoticons, both indicative of users' relational work strategies. This book presents seventeen papers on face work in Social Media - theoretical reflections as well as corpus-based studies - thus opening the way to rethink linguistic pragmatics in computer-mediated communication.
In seiner einflussreichen Schrift "La nature des pronoms" von 1956 bezeichnet Émile Benveniste die dritte Person als "non-personne", da sie Gesprächsgegenstände benenne. Diese Sicht ist bis heute verbreitet. Dieser Beitrag zeigt dagegen, dass die dritte Person vielmehr eine sehr wichtige Rolle für die Gesprächskonstellation einnimmt - ebenso wie die zweite Person hat sie eine potentielle Sprecherrolle inne. Das gilt in besonderem Maße für die Kommunikation in Internetforen, wo über anwesende Dritte gesprochen wird. Der Beitrag weist nach, dass dieses höchst gesichtsbedrohende Sprechen über anwesende Dritte ein wichtiger Grund für die häufig konstatierte Aggressivität von Forenkommunikation ist.
