Open Access

This empirical study in Cognitive Translation Studies investigates whether and how translation into a foreign language (L2) differs from translation into the native language (L1) in terms of the translation process, the effort and the product. The rationale behind the study was to investigate prejudices towards translation into the L2 that persist in Translation Studies, translation training and practice despite the fact that it is widely practiced and even is the main translation direction in many language communities. The study focuses on the German-English language pair, also in view of the continually high demand for translations into English in German-speaking countries. As participants, qualified non-literary translators who are used to translating professionally both from their L1 German into their L2 English and vice versa performed two translation tasks under controlled conditions. The control groups consisted of professional translators who translate exclusively into their L1, i.e. either into German or into English. Following a mixed methods approach, the main study investigated the translation processes using methods of translation process research: keystroke logging, screen recording, retrospective verbal protocol, eye tracking and interview. From the principal process activities writing, revising, information searching and pausing, process descriptors were derived, analysed and compared. By triangulating results with data from the target text analysis, indicators of translation effort were measured. For the vast majority of the process descriptors and effort indicators, the results showed no statistically significant differences with regard to translation direction. In the substudy, intended addressees of the English target texts assessed the texts’ acceptability based on their own criteria and without resorting to the source text. The results showed no statistically significant difference in target text quality with regard to translation direction. In summary, this study showed that translation direction clearly plays no significant role in the translation process, the product quality and the translation effort. It thus invalidates preconceptions about translation into L2.

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This volume presents new approaches in Easy Language research from three different perspectives: text perspective, user perspective and translation perspective. It explores the field of comprehensibility-enhanced varieties at different levels (Easy Language, Plain Language, Easy Language Plus). While all are possible solutions to foster communicative inclusion of people with disabilities, they have varying impacts with regard to their comprehensibility and acceptability. The papers in this volume provide insights into the current scientific activities and results of two research teams at the Universities of Hildesheim and Mainz and present innovative theoretical and empirical perspectives on Easy Language research. The approaches comprise studies on the cognitive processing of Easy Language, on Easy Language in multimodal and multicodal texts and different situational settings as well as translatological considerations on Easy Language translation and interpreting.

Die Arbeit beschreibt und definiert in einem ersten Schritt barrierefreies Content-Marketing. Anschließend wird dargelegt, wie und inwieweit multimodale Content-Marketing-Kommunikate, vornehmlich DIY-Videos, barrierefrei aufbereitet werden können, welche Möglichkeiten und Instrumente dafür vorliegen und welche Probleme und Grenzen dabei auftreten können. Dies wird anhand der Analyse eines DIY-Videos, welches im Rahmen der Content-Marketing-Strategie von toom Baumarkt produziert und auf der Plattform YouTube veröffentlicht wurde, veranschaulicht. Es wird gezeigt, wie das Video für eine mögliche Zielgruppe (Gehörlose) mittels einer audiovisuellen Übersetzung, Untertitelung für Hörgeschädigte sowie einer Übersetzung in Leichte Sprache aufbereitet werden kann und welche Herausforderungen dabei emergieren können.

This doctoral dissertation investigates the linguistic performance of German elementary school English teachers and how their second language (L2) English performance relates to their students' acquisition of English as a foreign language. The studies reflect the teachers' L2 language performance, give insights into the interrelationships of the complexity, accuracy, and fluency (CAF) dimensions of L2 language production, and finally address how linguistic performance relates to the students' L2 development. Following a mixed-methods approach, the first study analyzed the language performance elicited in semi-structured qualitative interviews with eleven German elementary school English teachers based on CAF measures. The second study focuses on the students' language development of a sub-set of four of the interviewed teachers. The students (N = 132) were given picture pointing tasks of either receptive grammar, receptive vocabulary or both at two times during the fourth year of elementary school. The key finding was that the whole group’s mean grammar score significantly improved from time one to time two. The increase of the mean vocabulary score was not statistically significant. When the students were grouped with their respective teachers, comparisons exposed significant differences between some of the groups. The third study synthesizes the teachers’ CAF performance and the students’ development in receptive English grammar and vocabulary. A principal components analysis (PCA) first calculated the variability of the range of the measures for complexity, accuracy, and fluency and their contributions to each CAF dimension. Correlation analyses between the dimensions revealed several robust significant correlations for complexity, accuracy, and fluency as captured in breakdown fluency and speed fluency. Repair fluency and lexical diversity correlated with breakdown and speed fluency, but not with accuracy and complexity. Based on the teachers’ composite CAF scores calculated in the PCA and the students’ test scores, the relationships between the teachers’ language performances and their students’ L2 development were analyzed. Multiple regression analyses retained breakdown fluency, measured in the number and length of pauses as part of the fluency dimension, as the only dimension significantly predicting the students’ receptive grammar development. The results point to several conclusions: First, the significant correlations between complexity, accuracy, and fluency in terms of breakdown and speed fluency indicate that the dimensions did not come at the expense of one another in the L2 performance on the cross-sectional interview task used in this study. Second, the students’ significant improvement in receptive English grammar implies some positive development of elementary school L2 English as a whole. However, the high variability among the students’ scores indicates other factors being at play in the children’s L2 development in addition to the teachers’ performance investigated in this study. Third, breakdown fluency as a specific feature of the teachers’ spoken language performance may have a beneficial effect on the children’s receptive English grammar acquisition. This finding is in line with observations of pausing as an element of L2 teacher talk as well as a prosodic feature in child-directed speech in first language acquisition that potentially aids language learners in segmenting linguistic input. The findings propose that future research take into consideration specific features in the L2 input and examine them as possible factors in children’s L2 language acquisition. Der Anhang dieser Veröffentlichung steht ebenfalls als elektronische Publikation im Internet kostenfrei (Open Access) zur Verfügung unter: http://dx.doi.org/10.18442/084