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In a globally fast-changing world, dedicated conservationists play a central role in societies moving towards the achievement of sustainable development. How do people become advocates for nature? Research suggests that childhood experiences in natural places are core determinants for the development of environmental stewardship. In many developing countries, however, access to intact natural environments is limited. This study explores formative influences on individuals who actively contribute to nature conservation and environmental education (EE) in Madagascar. We conducted nine semi-structured interviews with participants in a national EE workshop. Formative experiences were reported mainly from university years, and influential persons were researchers and high school teachers, many from abroad. The media also play a considerable role, while negative experiences, familial influences, or experience of natural areas during childhood were rarely mentioned. In contrast to former studies, the results suggest that direct experiences of nature can still be decisive in determining a young person’s path as a dedicated environmental practitioner during young adulthood. Role models who are active in the conservation and sustainable development fields can compensate for a lack of familial models. These findings might require a rethinking of current educational practices in Madagascar because children might not be the only important group to target with educational interventions.
In this paper, we present the results of a survey of an environmental education program applied to a cohort of 542 students in six primary schools at Lake Alaotra, Madagascar. The educational materials used were a comic book and additional materials designed specifically for local conditions in rural Madagascar. The comic book conveyed mostly system knowledge and, to a lesser extent, action-related knowledge. The additional materials posed practical tasks to students and were meant to stimulate teamwork and group discussion of students. There was a control and two treatment groups. A questionnaire was applied to test students’ environmental knowledge at three different points in time. The survey showed a significant increase in environmental knowledge of students receiving environmental education compared to controls. This effect significantly increased with additional education materials fostering peer-to-peer learning by students instead of when teacher-centred learning was provided. Students that used those materials also had the highest scores in tests one year after environmental education ended, thus indicating the usefulness of innovative and locally meaningful materials in environmental education.